Restructuring – Integrating six independent divisions into a 600 mio $ business

Company:
Avery Dennison, Graphic Reflective Products Division
Painesville, Ohio

Information:
Graphics Reflective Products Division

Period:
2006 – 2007

Role:

  • Vice President
  • General Manager

Responsibility:
$600M global sales, with 5 U.S./5 international plants, and 1,500+ employees

Situation:

  • Six divisions with sales over 600 Mio $ had to be merged into one division.
  • The integration plan had been worked out by the Group VP and external consultants.
  • I was selected to execute the merger.

Challenge:

  • Balance the preconceived plan with business reality.
  • Get buy-in from the organization.
  • Weigh delayering of management structures against impact on customers and organization.
  • Execute within eighteen months versus the original plan of twentyfour.

Execution:

  • Based on an analysis of BCG, we mapped out how to move from a regional, independent VP/GM structure to a global functional organization.
  • With the executive team and consultants, I worked out the details of the new organization and reduction of middle management.
  • We prepared communication packages and I lead multiple meetings to explain to the organization the need to change and the goals of reorganization.
  • With key players, I had one-on-one meetings to engage them and to have their buy-in and support.
  • As the reorganization was under way, I found that business conditions required to adjust the preconceived plan.
  • With help of BCG, the reorganization was realigned and the strategy for the next years set.

Result:

  • Met the time lines.
  • Executed 4.5 mio $ cost savings in management structure.
  • Delivered 125% of Net Income plan.
  • Launched 30 mio $ additional EBIT opportunities
  • Established a multi-year strategic plan – that was subsequently executed

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